How to start a blog on Instagram (2023 Guide)

If you are looking to start a blog on Instagram and have no idea how to start it then don’t worry today in this guide we will tell you everything from basics about how to start a blog on Instagram.

Instagram is one of the most popular social media platforms out there and has more than 1 Billion users. So starting a blog on Instagram is a good idea to reach a higher audience which can also help you to earn some money by selling stuff or sending that audience to your website to get more traffic.

What is a Blog on Instagram?

Instagram blogging is a kind of micro-blogging where you can write 2200 characters. On average, an English text contains between 5 and 6.5 characters per word. This means you can write almost 450 words in the caption section of your post now that’s impressive for micro-blogging.

But the important part of blogging on Instagram is sharing quality Images, Stories, and videos or Reels which help you to attract a larger audience. To make higher quality content for free you can use Canva for making stories and editing posts, Unsplash, Pixabay, and Pixels to download Free Images, Picsart for edit, and photoshop and Inshot and Kinemaster for video editing.

Types of blog on Instagram

Niche for blogging

Before uploading your first post you should decide which type of blog or in which niche you should start blogging in. There are various categories in which you can post but posting for a specific niche or category helps you to build a community on Instagram.

Here are some of the blogging niches in which you can start:

  • Personal Blogging- In this niche the bloggers post content about their daily life including their personal experiences, thoughts, opinions, and emotions. If you are a person who loves to share your personal experience with the world then you can start uploading content on this niche.
  •  Lifestyle Blogging- Lifestyle blogging is similar to personal blogging. Here the bloggers mostly share content about their Hobbies, Travelling, Eating, or any other lifestyle stuff.
Travel blogging
  •  Travel Blogging- A Travel Blogging niche is a very popular niche. In this category, bloggers mostly share their Experiences, Images, and Videos of various places they travel to. But this category is costly too because of all the traveling and hotel expenses. So, if you are a person who travels frequently and loves to explore places then this niche can be perfect for you.
  •  Food Blogging- Food blogging is the tastiest niche out there. In this niche, the bloggers can share street food reviews, food recipes, and delicious Images of the food they are eating. If you are someone who takes pictures of food before eating then maybe you can start blogging with this niche.
  •  Fitness Blogging- In fitness blogging the bloggers share their workout routine or tips, diet plans, and health and wellness-related content.

These are the most popular blogging niche which you can start on Instagram. There are some more which you can check out like Pet blogging, Finance or Business blogging, DIY blogging, Parenting Blogging, and Sports blogging. There are many niches and in every niche, you can build a community but to do that you have to share good and quality content.

Become an Instagram Blogger

After choosing the niche you have to open a creator account to start blog on Instagram. Instagram offers different types of accounts for users like a personal account, business account, and creator account. The Creator account is specially designed for bloggers and influencers to help them.

Here are the steps you need to follow to open a Creator’s account:

Step 1: Set up your Instagram account- If you don’t already have an Instagram account, you’ll need to create one first. Download the Instagram app on your mobile phone and sign up for an account. Make sure to choose a username that’s easy to spell and reflects your niche. 

Step 2: Convert to a creator account- If you already have a personal Instagram account, you can convert it to a creator account. To do this, go to your profile, tap the three lines in the top right corner, and select “Settings”. From there you have to scroll and you will find Switch to Professional Account click on it and then choose “Creator Account”.

Step 3: Choose your category- When you convert to a creator account, you’ll be asked to choose a category that best describes your content. This will help in your account visibility and it will show to the people who like the similar type of content.

Step 4: Complete your profile- After creating an account on Instagram you have to add a profile picture and write a bio that describes your content and what your followers can expect from your account, and you can also add a link to your website if you have any.

Now you can start posting your content on Instagram.

Plan your Instagram content

Plan your Instagram content

Planning your Instagram content will help you to create engaging and good content which can attract an audience. Here are some steps which you can follow:

Step 1: Define your goals- Before you start planning your content, it’s important to define your goals. Ask yourself what is the main objective of your Instagram account. Is it to build brand awareness, increase engagement, drive traffic to your website, or promote your products or services? Knowing what is your main objective can help you to achieve the results easily.

Step 2: Identify your target audience- Understanding your target audience is also essential for Instagram blogging. You have to be aware of what your ideal follower is, their liking, and their behavior on your blog. This will help you create content that resonates with them and encourages them to engage with your account.

Step 3: Choose your content types- There are different ways to post your content on Instagram, such as photos, videos, reels, and stories. Choose the way that works best for your blog and audience.

For example, if you’re a fashion blogger, you might want to focus on high-quality photos of your outfits, whereas if you’re a fitness coach, you might want to include more videos showing exercises and workouts. But you should explore all types from time to time so you can experiment with your content.

Step 4: Create a content calendar- Once you know your goals, target audience, and content types, it’s time to create a content calendar. A content calendar is a schedule that outlines the content you plan to post on Instagram over a specific period.

This could be weekly, monthly, or even quarterly. Having a content calendar helps you stay organized and consistent with your posting, which is crucial for building a loyal following base.

 Step 5: Plan your captions and hashtags- Your captions and hashtags are just as important as your visuals on Instagram. As a blogger, your captions should be engaging, informative, and relevant to your content, while your hashtags should help you to reach a wider audience and can also, increase your followers.

You can find relevant hashtags by searching on google for example if you are a Cricket blogger, then you can search for “Instagram Hashtags for Cricket” after some time you will able to identify which hashtags are useful and which are not.

 Step 6: Review and adjust- Finally, it’s important to review your Instagram content regularly and adjust your strategy if necessary. Monitor your engagement rates, follower growth, and other metrics to see what’s working and what’s not. Use this information to refine your content strategy and make improvements over time.

Monetize your Instagram Account

Monetize your Instagram Account

Are you looking to Start earning money from your blog on Instagram and want to know how to Monetize it? Here are some of the most common ways to monetize an Instagram account:

  • Sponsored Posts- Brands that have products or services related to your blogging niche can promote through your your blog on Instagram but for that, your blog should have a good follower base. So you need to Increase your Instagram followers to build a good Instagram audience so the brand starts approaching you.
  •  Affiliate Marketing- Affiliate marketing is a popular way to earn money. All you have to do is partner with any Affiliate program like Amazon affiliates or Click bank. Then you can sell any product all you need is to get a link from the site then you can add that link to Your Instagram bio and if any of your followers buy anything from that link, you can earn a commission. You have to write a blog on instagram about the product to aware your followers so they can know what you are selling.
  •  Selling Products or Services: If you have any products or services you need to sell like courses then you can promote your product or your service through your Instagram Blog account.

These are some of the most common ways to start earning from your blog on Instagram. But you need to build a big and loyal audience so you can earn good money.

Website vs Instagram – which one is better in the long run?


Although starting a blog on Instagram is a good idea but having a website along with the Instagram account will help you to not rely solely on Instagram. Another factor is that Instagram is more for visual content and if you planning to form long-form written content then you can’t post that on Instagram.

And if you have your own website then you will have more control over your content and you can also sell your product and service from your site more easily.

So having both Instagram and Website for blogging is a good idea.

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